A busy and engaging work environment with a real sense of worth in what you do.
My typical day usually involves developing refining and driving the internal business cases for investment in individual fundraising acquisition,
retention and growth:
Leveraging existing internal knowledge plus external individual giving case studies and surveys to support the business cases
Speaking with counterparts at other global humanitarian organisations to gather relevant information such as investment levels, return on investment, individual market experiences, and channel best practices.
I learned how to test and analyse digital engagement and fundraising tactics with current channels/resources
Evaluating the effectiveness of email marketing campaigns and digital engagement initiatives to improve future performance.
Propose tests of existing techniques and channels (email, text-to-give, social media, etc.) to grow the size and value of the individual donor base, and begin implementation of approved tests, if/when feasible.
Identifying new approaches for successfully upselling individuals (i.e. donors to become monthly donors) and run initial tests to identify best performing methods.
My co-workers were as a whole passionate and enthusiastic. I loved the broad range of skills and backgrounds that exist at the WFP.
The hardest part of my job was making decisions upon which donor cases to favour.
The most enjoyable for me was when I had the opportunity to deal face-to-face with people. Be they colleagues or recipients out in the field.
Transport, medical and meal allowance
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