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Posted
08-Jan-2025
Job type
Full time
Country
Italy
Location
Treviso
Lead recruiter
Joanna Laskowiecka
Function
Commercial
Reporting Line
Regional Sales Manager
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type
Permanent
YOUR OPPORTUNITY
As the Field Account On Trade in the area, you will be accountable for creating value through driving sales and developing strategic relationships with key customers in the area assigned. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi’s full portfolio presence in the Italian On trade. Your deep commercial knowledge, ability to develop strategic relationships and lead and inspire a Sales team will be key to your success in this role.
You will be responsible to deliver key revenue and commercial targets as determined by the Country financial plan.
You will build and maintain effective relationships with strategic customers for your channel.
You will be accountable for the implementation of the customer and shopper programs within your channel as agreed in the Country Integrated Activity Plan (IAP).
You will drive use of Commercial Excellence assets (e.g. Pictures of Success) and approach to activate our brands to influence consumers at the point of purchase.
You will identify opportunities for new business development and provide critical input into the development of category and channel plans.
You are an entrepreneur and a full portfolio thinker
You will drive a shared vision and winning team spirit among the sales teams
This role is varied and a large percentage of your time will be spent interacting with the local sales team’s members as well as key customers. As a result, you can expect to be travelling extensively within your area in order to stay connected to all stakeholders.
RESPONSIBILITIES
Deliver results and excellence in execution
Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
Deliver on Pictures of Success, temporary activities and new business targets
Deliver impact from channel and shopper marketing programs agreed in the Country IAP
Understand customer strategy and how to leverage the Bacardi value proposition to grow mutual business
Create effective long-term relationships with strategic customers and key stakeholders to drive financial impact
Input into key decisions to ensure Bacardi’s Route-to-Market approach is optimized
Continuously work on maximizing the effectiveness and efficiency
Create a winning culture
Drive executional excellence through a strong, functioning and orientated agenda
Work close with the On-trade Area Manager to build a shared sense of purpose among your teams
Align all employees behind the targets and create a passion for winning in the organization
Recognize accomplishments and behaviors in a timely manner
Ensure all employees have a knowledge of Bacardi history and culture
MEASURES OF SUCCESS
Performance: Achieve financial targets (revenue, profitability) vs. budget; Achieve Pictures of Success targets
Value share: Drive value share growth of key Bacardi brands in Key Accounts
Commercial scorecard: Achieve goals defined in Commercial Scorecard and Country Capability Action Plan
Customer: Achieve target customer satisfaction measures – Picture of succes
Employee engagement: Drive sustained improvement in engagement and enablement
Talent: Deliver against talent management objectives
SKILLS & EXPERIENCE

To be successful in this role you will have/be:
Experience in sales in a leading FMCG company
First hand field sales experience
Profound knowledge of the Italian On-trade market, Key customers, structures and ways of working
Strong track record of delivery with Customers WHS
Strong negotiation skills & customer focus
Strong in self organization, administration and priorities setting
Entrepreneurial capability & capacity
Good English language skills

The following experiences are preferred:
Experience in the Spirits and/or Beverage Industry is a distinct advantage
Experience in additional functions beyond the ones listed above
LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING WITH US
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement
Health & Wellbeing
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Be a Part of Our Culture
BE
Fearless
We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE
Family
We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE A
Founder
The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

LIFE INSIDE BACARDI
Career Stories
Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.