Offerte di lavoro marketing - Siena, Toscana

Digital Marketing Manager

The Digital Marketing Manager at House of Nine will work close to the HON’s team and other consultants to bring value to Hotel & Luxury Cruising model.

The candidate will work from Hotel & Company offices based in Florence.

This manager will take care of the projects regarding the Digital Marketing field together with the existing team.

Main missions:

- Increase online revenue for each selected project.

- Enhance brand awareness.

- Monitor reputation management (monitor/liaise with management and report back KPI’s at regular intervals).

- Develop and manage key supplier relationships – Website provider, Digital Marketing

Agencies, 3 rd party consultants and or industry experts in digital marketing.

- Identify business opportunities that can be incorporated into the Digital Marketing Plans.

- Maintain extensive knowledge of current market conditions, both online and offline.

- Keep up to date with current trends, technologies, and best practice in the digital marketing sphere.

Job Description

- Plan, build and execute a Digital Marketing Plan that will complement and align with the

hotels overall Sales and Marketing Plans (already created by Cogito).

- Leverage owned, earned and paid media for a comprehensive strategy.

- Coordinate with advertising and media experts to improve digital marketing results.

- Plan, build and monitor new landing pages in line with the hotels Digital Marketing Plans.

- Measure ROI and KPIs specific to the digital marketing performance of both hotels and

prepare accurate reports on this performance.

- Prepare and manage the Digital Marketing Budget with the DOSM.

- Research competitors and provide suggestions for improvement.

- Monitor and react to any digital opportunities that may arise from Tourism Industry.

- Maintain the hotel’s digital image libraries and keep them updated across all necessary

platforms.

Website

- Manage and co-ordinate all aspects of The Clients Website (if an internal resource is present, make sure this is done).

- Track and measure SEO, SEM and Google analytic metrics.

- Digital Advertising – compile a paid advertising strategy for hotels, which allows continuous monitoring of ROI and restructuring where necessary.

Social Media

- Check that the Social media strategy is aligned with Digital Marketing one.

- Support the team in creating a social media marketing strategy and campaigns that are aligned with the hotels overarching Sales & Marketing Plans and the Digital Marketing Plans.

- Ensure that the hotel’s brand is being correctly managed and delivered on any social media platforms.

Management and Research

- Submit monthly progress reports to the CEO.

- Ensure that data is accurately entered and managed within the PMS, CRM and any sales

management system.

- Assist CEO with yearly/quarterly and monthly forecasting.

- Evaluation of emerging online marketing technologies and trends including research and awareness of competitor online strategies.

Experience & Qualifications

- A qualification in Digital Marketing or relevant field.

- 2 years + of hands-on Digital Marketing experience.

- Demonstrable experience managing SEO/SEM, Marketing Databases, Email Marketing, Social Media, Analytics Tools (eg: Google) and Display Advertising Campaigns.

- Highly computer literate.

- Knowledge of hospitality industry and digital marketing channels.

- Good knowledge and experience with online marketing tools and best practices.

- Familiarity with web design and CMS systems.

- Outstanding communication and interpersonal skills.

- Excellent language skills and English as a native language is a plus.

Other Skills & Qualifications

- Sense of ownership and pride in your performance and its impact on our company’s success.

- Critical thinker and problem-solving skills.

- Team player.

- Good time management skills.

- Great interpersonal and communication skills.

- High level of motivation, determination and commitment.

- Professional at all times and an ambassador for the hotel.

- Flexibility and adaptable.

The job offer is intended to refer to both genders in accordance with the provisions of laws 903/77 and 125/91.

For further information or to submit your application, please contact Giulia Bandini g.bandini@cogitostrategies.com

Contratto di lavoro: Tempo pieno