About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Job description

We are looking for a Digital Marketing Experience Manager to join the Digital & Social Marketing team, based in Parma, Italy.

Job purpose

The successful candidate will lead the development and execution of Brand Equity and Digital Marketing strategies, plans, and projects for our pasta & condiments brands in Region Italy. This will involve providing insights and inputs about media, leading relationships with digital and creative agencies, proposing content in line with our global and local marketing strategy, supporting the management of regional initiatives, and engaging with media, global and local PR teams, and other partners.

Key Accountabilities

• Lead the development and execution of Communication and Digital Marketing plans in collaboration with local and global Category marketing and full integration with the Analytics & Insight team.
• Ensure the definition of Communication, Social Media, and Digital Marketing strategies and plans for the assigned brands and geographies, in line with the objectives received by the Category teams regarding the business priorities and the targeted consumers.
• Create (or adapt) global content and digital ads, including support in brief definition, identifying digital agencies and media, proposing content for each brand and category, and making recommendations regarding budget allocations.
• Lead external agencies to guarantee their end-to-end project management, including timing, quality, and assigned budget, to maximize productivity, projects, and initiatives developed with a set number of resources.
• Manage our brand websites, working with the global Brand Equity and Category teams and digital agencies.
• Work closely with the local and global Digital Commerce team to ensure our content and online propositions maximize awareness, influence, and conversion.
• Work with our media agency to drive media campaigns that are aligned with our marketing strategies and objectives, using an innovative and digital-driven mindset.
• Stay curious and scout for new communication and digital marketing trends.
• Lead or support Influencer Marketing Campaigns in synergy with the local or global Brand PR team.
• Connect and align with GD&BT (IT team), Legal, Consumer Contact, and other functions to guarantee projects’ feasibility and maintenance.
• Encourage the local adoption of analytics and measurement tools provided by the Analytics & Insight team based in London, helping them deliver data and insights reports, best practices, and lessons learned.
• Nurture the communication and digital marketing culture within the regional organization, raising awareness about the power of digital and developing capabilities within the marketing teams.

Requirements

• Degree qualified with a solid communication and digital marketing background and a wide range of digital capabilities.
• Minimum 7 years of work experience, preferably within FMCG.
• Project management: have a track record of designing and managing innovative projects in Digital Marketing.
• Team player: comfortable working in a complex global, matrix environment and enjoying building new relationships and collaboration to make things happen.
• Strong understanding of the Social Media landscape and its evolution.
• Proven experience in budget management and investment in media and production.
• Familiar with digital marketing measurement & performance analysis.
• Excellent communication, with a talent for proofreading and communicating complex messages through inspiring and accessible media tools.
• Founders’ mentality with a passion for business and growth.
• Experience in managing a team.
• Excellent English & Italian mandatory.

Additional Info

• The position reports to the Digital And Social Marketing Italy Associate Director in the Digital Experience team.
• Our office is in Parma (Italy). We offer hybrid working as a mix of remotely and from the office.
• The expected starting date is September 2025, with a full-time permanent contract.

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.