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Job Post Details

Manager, e-Commerce Growth and Analytics - job post

Royal Caribbean Group
Stelle: 4.2 su 5
Provincia di Macerata, Marche
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Località

Provincia di Macerata, Marche

Descrizione completa della posizione

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation & benefits package and excellent career development opportunities each offering unique ways to explore the world


ABOUT THE COMPANY


Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant all-suite ships all-inclusive pricing worldwide itineraries and genuine hospitality All our ships feature spacious ocean-view suites with butler service and most include private verandas meaning you can sip your champagne from the comfort of your deck while watching the vistas beyond Whether you want to gaze at icebergs or palm trees the choice is yours Our ships sail pole-to-pole to over 900 destinations on all seven continents leaving (almost) no part of coastline uncovered We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team


ABOUT THE ROLE


The e-Commerce Growth and Analytics Manager will be responsible for the continuous increase of e-Commerce performance (booking conversion and lead generation) optimizing the conversion rate through a regular Conversion Rate Optimization Process (CRO)


Key Responsibilities


Increase e-commerce funnel efficiencies in ead generation
  • funnel abandonment and check-out

Manage and optimize landing pages website calls-to-action (CTAs)
  • and lead-generating forms

  • Optimize traffic conversion paths

  • Manage A/B tests as core of the CRO process

the management of the Digital Analytics Platform (Google Analytics Data Lake BI & Reporting suite) related to the e-commerce

Prepare weekly reports on visits funnel entries
  • booking conversion and leads generation

Analysis on our customers behavior and how the navigate the website in order to find every day new insights about how to improve the experience
  • and – as a consequence – the online sales performance

Maintain and share e-Commerce dashboards and business intelligence reports to enable an ongoing testing
  • learning and improvement cycle

  • Collaborate with Marketing Department to optimize digital performance campaign across subchannels to maximize leads and digital sales production

  • Be the unique point of contact for all the requests related to behavioural and performance analysis


Qualifications:


Minimum 5 years’ e-Commerce experience within a fast paced data centric analytically driven environment

Minimum of 5 years’ experience in CRO web analytics tools BI & Reporting is required (preferred tools: Google Analytics Contentsquare Optimizely AB Tasty
  • Adobe Target)

Previous experience in a similar role in a cruise
  • OTA or travel company preferred

  • Proven knowledge and practical use of Google Analytics

Experience of collating data through online surveys online feedback session recordings heatmap scroll-map
  • etc in order to collect insights for improvements

Expert level experience with Excel (pivot tables complex formulas statistical analysis)

Strong growth mindset: embrace challenges
  • and work to continue increase performance

Experience of working under pressure and tight deadlines

Ability to convince and motivate others
  • result-orientation with a high level of initiative

We know there's a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions

Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon


It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race colour religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation & benefits package and excellent career development opportunities each offering unique ways to explore the world


ABOUT THE COMPANY


Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant all-suite ships all-inclusive pricing worldwide itineraries and genuine hospitality All our ships feature spacious ocean-view suites with butler service and most include private verandas meaning you can sip your champagne from the comfort of your deck while watching the vistas beyond Whether you want to gaze at icebergs or palm trees the choice is yours Our ships sail pole-to-pole to over 900 destinations on all seven continents leaving (almost) no part of coastline uncovered We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team


ABOUT THE ROLE


The e-Commerce Growth and Analytics Manager will be responsible for the continuous increase of e-Commerce performance (booking conversion and lead generation) optimizing the conversion rate through a regular Conversion Rate Optimization Process (CRO)


Key Responsibilities


Increase e-commerce funnel efficiencies in ead generation
  • funnel abandonment and check-out

Manage and optimize landing pages website calls-to-action (CTAs)
  • and lead-generating forms

  • Optimize traffic conversion paths

  • Manage A/B tests as core of the CRO process

the management of the Digital Analytics Platform (Google Analytics Data Lake BI & Reporting suite) related to the e-commerce

Prepare weekly reports on visits funnel entries
  • booking conversion and leads generation

Analysis on our customers behavior and how the navigate the website in order to find every day new insights about how to improve the experience
  • and – as a consequence – the online sales performance

Maintain and share e-Commerce dashboards and business intelligence reports to enable an ongoing testing
  • learning and improvement cycle

  • Collaborate with Marketing Department to optimize digital performance campaign across subchannels to maximize leads and digital sales production

  • Be the unique point of contact for all the requests related to behavioural and performance analysis


Qualifications:


Minimum 5 years’ e-Commerce experience within a fast paced data centric analytically driven environment

Minimum of 5 years’ experience in CRO web analytics tools BI & Reporting is required (preferred tools: Google Analytics Contentsquare Optimizely AB Tasty
  • Adobe Target)

Previous experience in a similar role in a cruise
  • OTA or travel company preferred

  • Proven knowledge and practical use of Google Analytics

Experience of collating data through online surveys online feedback session recordings heatmap scroll-map
  • etc in order to collect insights for improvements

Expert level experience with Excel (pivot tables complex formulas statistical analysis)

Strong growth mindset: embrace challenges
  • and work to continue increase performance

Experience of working under pressure and tight deadlines

Ability to convince and motivate others
  • result-orientation with a high level of initiative

We know there's a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions

Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon


It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race colour religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment

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