Based in Rome, the Communication Director Europe defines and leads the regional Communication and Digital strategy across Europe, in line with the Maison's global positioning and the guidelines set by the Corporate Communication and Digital teams. The role ensures that FENDI's image, storytelling and brand messages are conveyed in a consistent, relevant and impactful way in every European market, both offline and online.

Acting as the bridge between Corporate and the Communication teams based in the European countries, the role coordinates all regional PR, influence, events and digital activities, adapts global campaigns to local audiences and maximizes their impact on brand desirability, client engagement and business performance.

Job responsibilities

Communication Strategy & Regional Coordination

Define the European Communication & Digital strategy and annual plan, translating Corporate guidelines into market priorities aligned with business objectives.
Coordinate the Communication teams based in the European countries, ensuring consistency of messages, calendars and execution across markets.
Manage the regional Communication & Digital budget, ensuring the best allocation across markets and channels.
Measure the performance of all activities (media coverage, share of voice, EMV, reach, engagement) and report regularly to the Europe President and Corporate teams.

PR, Press & Influence

Lead press strategy and relations with top-tier European media, ensuring strong coverage of collections, product launches and Maison news.
Oversee storytelling around key products, categories and FENDI's Roman heritage, including press releases and press days.
Define the regional influence and talent strategy (celebrities, influencers, VIP dressing) in alignment with Corporate.
Act as regional referent for issues and crisis communication, in coordination with Corporate Communication.

Digital & Social Media

Define and drive the European digital communication strategy, in alignment with Corporate Digital, to amplify global campaigns and local initiatives across digital channels.
Oversee regional digital activations (local social media content, influencer campaigns, digital PR and paid media), ensuring brand consistency and compliance with Corporate guidelines.
Develop digital content around local moments (store openings, events, partnerships) and monitor digital KPIs and social listening to share insights across markets.
Partner with E-Commerce, CRM and Client Development to align digital communication with business and client engagement objectives.

Events & Partnerships

Supervise press, VIP and client events across Europe (store openings, launches, cultural events) in partnership with Retail and Client Development.
Develop strategic partnerships and collaborations (media, cultural institutions, brands) that reinforce FENDI's positioning in Europe.

Leadership & Team Development

Build digital capabilities within the teams and promote best-practice sharing across markets.
Partner with Retail Directors and Store Managers to maximize the visibility of stores and local initiatives.

Profile

10+ years' experience in Communication, PR and/or Digital within Luxury or Fashion, including a regional or multi-market scope.
Proven experience in digital communication, social media and influencer marketing.
Master’s degree in communication, Journalism, Marketing or a related field.
Strong network within European fashion and luxury media, influencers and talent.
Proven leadership and ability to coordinate remote, multicultural teams.
Strategic and analytical mindset, with solid experience in budget management and performance measurement.
Excellent storytelling and editorial skills, with a strong luxury sense and attention to detail.
Excellent communication, negotiation and influencing skills; able to work under pressure and tight deadlines.
Fluent in English; Italian and other European languages are a plus.
Willingness to travel regularly across Europe.

FENDI
MAISON

The Fendi Maison was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first Fendi boutique – a handbag shop and fur workshop followed. Soon winning international acclaim, Fendi emerged as a brand renowned for its elegance, craftsmanship, innovation and style.
Called by the legendary five Fendi sisters, the collaboration with the late Karl Lagerfeld began back in 1965 and lasted 54 years. In 1992, Silvia Venturini Fendi seconded him in the Artistic Direction; in 1994, she is given the direction of Accessories and later of Menswear.
In 2000, the LVMH group acquires Fendi becoming in 2001 its majority shareholder. Appointed in 2020, Kim Jones held the role of Artistic Director of Couture and Womenswear until 2024. Since 2020, Delfina Delettrez Fendi, fourth generation of the Fendi family, is Artistic Director of Jewellery. Today Fendi is synonymous with quality, tradition, experimentation and creativity.